SQL Server 2014 enables customers to build mission-critical applications and Big Data solutions using high-performance, in-memory technology across OLTP, data warehousing, business intelligence and analytics workloads without having to buy expensive add-ons or high-end appliances. SQL Server 2014 uses a common set of tools to deploy and manage databases both on-premises and in the cloud, which makes it easier for customers to take advantage of the cloud with existing skills.SQL Server 2014 makes it easier and more cost effective to build high-performance, mission-critical applications, enterprise ready Big Data assets, and BI solutions that help employees make better decisions, faster. These solutions have the flexibility of being deployed on-premises, in the cloud or in a hybrid environment, and can be managed through a common and familiar tool set.