Opis marketinga

What do more than two million gamers in 24 countries have that you don't? Xbox Live, baby! Xbox Live is the Ultimate Gaming Arena. It's a place where something is always going on. You can find people to play with and talk to 24 hours a day, 365 days a year. It's a place where you have a single, persistent identity - your gamer tag - across all games. A place where you can download new stuff for your games any time you feel like it. Most importantly, it's a place where gaming is king.
The original Xbox Live introduced the concept of premium content to Xbox Live subscribers, but there was always a catch - no credit card, no premiums. The folks behind Xbox Live have a different idea: Microsoft Points, the new coin of the Xbox Live Marketplace realm. Microsoft Points is a new universal system that works across international borders and is even available if you don't have a credit card.