Trust and loyalty are earned - not demanded or claimed. Every international supplier (not just of IT devices) will need to step up a level to come out of the crisis on a positive note. When CV-19 and the ensuing recession become a memory, our clients, and yours, will remember how they were treated during the crisis. Will it be for our empathy, care and genuine concern for the issues they faced? Or will it be for how we sought to take advantage of the situation for profit or competitive advantage?