It's a day in IT. There are more apps, more devices, and now, more data than ever - all driven by the rise of cloud computing and the use of cloud services. With these technologies playing an ever present role in businesses, how can IT drive more efficiency and deliver forms of value? Microsoft's answer is the Cloud OS.Big data, the cloud, and bring your own device are converging technology trends that represent real opportunities for IT to deliver more efficiencies and value. By responding to these opportunities, IT can reduce the cost and complexity of running datacenters at scale, draw insights from any data, support employees wherever they work across any device, and create business apps or transform existing ones.Microsoft's approach allows IT to get all the benefits of scale, speed, and agility while still protecting existing investments. This means IT can now rapidly build and deploy apps, flexibly manage IT services, and support real-time analytics across all forms of data.