Marketing description

Expect brilliant color prints from advanced MFPs, equipped with JetIntelligence technology. Offering the world's most secure printing and a wide range of paper handling features, this is printing that helps save time and simplifies workflows.
Dynamic security enabled printer
Certain HP printers are intended to work only with cartridges that have a new or reused HP chip or electronic circuitry. These printers use dynamic security measures to block cartridges using a non-HP chip or electronic circuitry. Periodic firmware updates will maintain the effectiveness of these measures and block cartridges that previously worked. Reused HP chips and electronic circuitry enable the use of reused, remanufactured, and refilled cartridges.
http://www.hp.com/learn/ds.

Key selling points

• Change the toner and drum in seconds. Both are easily accessible and come already installed out of the box.
• Each printer in your fleet checks its operating code and repairs itself from attacks.
• Help workgroups capture every page easily and detect potential errors or missed pages—every time.
• Special print mode for a wider color range and extra vividness for documents and marketing materials.