Description du marché

Le CRM (Customer relationship management, ou gestion de la relation client) apporte aux organisations des technologies, applications et bonnes pratiques qui les aident dans la commercialisation, le marketing et le service de leurs produits.
Microsoft Dynamics CRM met en place une vue unifiée de l'information client et des interactions avec la clientèle, en intégrant des fonctions de vente, de marketing et de service. Grâce à cette approche, les organisations peuvent partager l'information, accélérer les ventes, identifier de nouvelles sources de revenus et dispenser un service client plus constant.

Arguments de vente clés

• Keep working your way
• Help reduce costs and effort
• Interact more efficiently with constituents
• Consolidate resources

Caractéristiques du produit

• Keep working your way
  Built on the scalable and secure .NET platform, Microsoft Dynamics CRM integrates with tools you use every day, such as Microsoft Office Outlook, so you can realize even greater returns without having to change the way you work.
• Help reduce costs and effort
  With Microsoft Dynamics CRM as the foundation for your technology infrastructure, you can quickly customize and deploy your solution, helping to save you valuable time and money. Through the purchase of a single license, you have the opportunity to create numerous custom applications and to integrate them quickly, with minimal risk and cost.
• Interact more efficiently with constituents
  Because you can record information provided by constituents from Office Outlook or a Windows Mobile device right into Microsoft Dynamics CRM, you can provide faster, more complete service.
• Consolidate resources
  Multi-tenancy support within Microsoft Dynamics CRM enables your agency to consolidate data and to deliver applications across your organization or even across multiple organizations, all from a single server, delivered on a common architecture and data mode. In addition to your choice of implementation, you also retain the flexibility to switch deployment models over time, if your needs or preferences change.