Regardless of the change that your business is seeking to make, effective communication technologies are a main source for delivering true value. Cloud-based communication solutions present a tremendous number of opportunities and are becoming increasingly sought after by companies around the globe.Businesses are looking to augment both internal and external communication processes while seamlessly integrating them into other crucial areas of the business as well as developing new use cases.However, with the vast number of solutions already on the market, how can you ensure that the solutions you've chosen are best suited to your business's unique needs? Additional questions need to be addressed before progressing any further; how will the technology be acquired; how will it help my business; how much will it cost, all need to be answered before progressing any further.Alcatel-Lucent Rainbow Voice, built on the Rainbow Communications Platform as a Service (CPaaS), offers unified communications (UC), feature-rich telephony, along with deskphone and voice call traffic, all at an affordable price. With little to no up-front investment, this technology is perfect for businesses of any size looking to gain an advantage over competitors.