Marketing description

When you simply have to have the best, insist on ExtremeLife batteries. They give you 30% more power than ordinary alkaline batteries and are perfect for your camera, CD player and all your other high-energy consuming devices.

Key selling points

• Ultra-high energy for digital devices like cameras
• Alkaline batteries are better than average zinc carbon
• Complete range which means a battery for every need
• Colors make recognition of battery sizes easier
• Easy-to-understand language-free user instructions

Product features

• Ultra Alkaline technology
  It's excellent for use in digital cameras and high-energy devices.
• Cadmium, mercury and lead-free
  These Philips batteries are guaranteed free from harmful heavy metals such as cadmium, mercury and lead.
• Easy color-coding
  To make it easier to recognize the most common battery sizes, color-coding is used for battery sizes according to industry standards.
• Language-free symbols
  Universal language-free symbols on the packaging explain how and where the battery can or should be used.
• High-end Alkaline batteries
  ExtremeLife is Philips' premium Alkaline range. ExtremeLife batteries are designed for high-end digital devices.