Marketing description

Microsoft SQL Server 2012 is a cloud-ready information platform that will help organizations unlock breakthrough insights across the organization and quickly build solutions to extend data across on-premises and public cloud, backed by mission critical confidence.

Key selling points

• The 9s you need with AlwaysOn
• Blazing-fast query performance with ColumnStore index
• Rapid data discovery via power view and PowerPivot
• Credible, consistent data via BI semantic model and data quality services
• Scale on demand from devices to datacenter to cloud
• Write applications once, run anywhere with SQL Server data tools

Product features

• Required 9s and protection
  Deliver required uptime and data protection, server to cloud without wasting time and money.
• Blazing-fast performance
  Gain breakthrough and predictable performance backed by industry-leading benchmarks.
• Rapid data discovery
  Empower end users with insights through rapid data exploration and visualization.
• Managed self-service BI
  Enable users with self-service BI while gaining better monitoring and management capabilities for IT.
• Scale on demand
  Scale on demand with flexible and hybrid deployment options on your terms server to cloud.
• Extend any data, virtually anywhere
  Extend the reach of data virtually anywhere across server and/or cloud with expansive developer technologies.