Marketing description

Microsoft Lync provides complete presence, instant messaging, conferencing and enterprise voice capabilities through a single, easy-to-use interface that is consistent across PC, browser, and mobile device. You can architect your deployment for high availability using data center resiliency and survivable branch appliances. Administrators benefit from a single, consistent management infrastructure, capabilities to increase availability, and interoperability with existing systems. Administrators also use a PowerShell-based foundation for administration consistent with Exchange Server, Active Directory, and other Microsoft server products.

Key selling points

• Control costs
• Improve productivity
• Support the mobile workforce
• Gain operational efficiencies
• Be more responsive to customers, partners, and employees
• Maintain regulatory compliance

Product features

• Control costs
  Voice over IP (VoIP) enables communications among geographically dispersed company locations without long distance charges. Integrated audio, video, and web conferencing helps reduce travel costs as well as the cost of third-party conferencing solutions.
• Improve productivity
  Rich presence information helps employees find each other and choose the most effective way to communicate at a given time. Instead of e-mailing documents back and forth for approval, workers can rely on real-time collaboration through enhanced conferencing with desktop, application, and virtual whiteboard sharing - or contact a collaborator from within Microsoft Office or other applications.
• Support the mobile workforce
  Mobile workers get access to rich unified communications tools from practically anywhere with an Internet connection, no VPN needed. Rich presence in Microsoft Lync has been updated with mobile location information, making on-the-go workers easier to find and contact. A single user experience across PC, phone, mobile phone, and browser gives workers more ways to stay in touch.
• Gain operational efficiencies
  By integrating unified communications and rich presence into business workflows, latency and delays can be reduced or eliminated. For geographically dispersed teams, group chat can enable efficient, topic-specific, multi-party discussions that persist over time.
• Be more responsive to customers, partners, and employees
  Enhanced delegation through Microsoft Lync, one-click call routing and management features in Lync attendant for receptionists, and rich presence information in both help ensure that opportunities are routed to the right person at the right time.
• Maintain regulatory compliance
  Built-in security, encryption, archiving, and call detail records help meet regulatory requirements. By using your own servers and network, you maintain control over sensitive data that would otherwise be transmitted over public telephone networks and third-party conferencing platforms.