As the pressure to become more responsive to everyone along your value chain continues to increase, you are charged with making the most of all of your IT investments. Relying on manual, labor-intensive approaches, or custom-coded programmatic solutions to bridge between applications is no longer effective. Each business unit maintains its own data about its products and services. Employees have to re-enter information as it moves from department to department - potentially creating delays and errors. And your developers are writing custom code to connect it all together.IBM WebSphere Message Broker delivers a solution to address your application-integration and information-mediation needs. With its robust design, scalable architecture, high performance and ease of use, WebSphere Message Broker software enables you to build an advanced ESB that allows you to implement an enterprise-wide service oriented architecture (SOA) in stages, to meet your evolving business needs. You can take advantage of this flexible combination of capabilities to solve your integration challenges from virtually any starting point.As your business expands, your integration challenges can multiply. WebSphere Message Broker can accommodate the changing needs of your business by enabling you to add to your infrastructure without increasing its complexity. As a result, you can protect your existing and ongoing investments in applications and data structures.