Marketing description

WD Purple drives are built for 24/7, always-on, high-definition security systems. With a high workload rate, WD Purple drives are optimized for surveillance systems. WD Purple surveillance storage also features WD's exclusive AllFrame 4K technology, so you can confidently create a security system tailored to the needs of your business.

Key selling points

• Surveillance you can trust
• WD's exclusive AllFrame 4K technology
• Enhanced workload rating
• Wide compatibility, seamless integration
• Less power, more efficient

Product features

• Surveillance you can trust
  With WD Purple surveillance storage, you have a drive engineered for high temperature, always-on surveillance systems so you can rely on quality video playback when you need it most. Whether you're protecting loved ones or monitoring your business, WD Purple offers performance you can trust.
• WD's exclusive AllFrame 4K technology
  All WD Purple drives are equipped with AllFrame 4K technology, which improves ATA streaming to help reduce frame loss, improve overall video playback, and increase the number of hard drive bays supported within a NVR. Futureproof your surveillance solution knowing that WD Purple is ready for ultra high definition cameras.
• Enhanced workload rating
  With a high workload rating WD Purple is designed to handle the unique demands of modern video surveillance DVR and NVR systems.
• Wide compatibility, seamless integration
  WD Purple hard drives are built with compatibility in mind, so you can quickly and seamlessly add capacity to your surveillance system. With a wide range of enclosures and chipsets supported, you're sure to find the DVR or NVR configuration that's right for you.
• Less power, more efficient
  With exclusive IntelliSeek technology, WD Purple drives are able to calculate optimum seek speeds. This keeps power consumption low so ambient noise and vibrations are at a minimum.