Apple iPad Wi-Fi - 3rd generation - tablet - 16 GB - 9.7" IPS ( 2048 x 1536 ) - rear camera + front camera - Wi-Fi, Bluetooth - black

Marketing description

Pick up the iPad and suddenly, it's clear. You're actually touching your photos, reading a book, playing the piano. Nothing comes between you and what you love. To make that hands-on experience even better, they made the fundamental elements of iPad better - the display, the camera, the wireless connection. All of which makes the third-generation iPad capable of so much more than you ever imagined.

Everything you do with iPad, you do through its large, beautiful display. And when the display is better, the entire iPad experience is better. The Retina display on the iPad features a 2048-by-1536 resolution, 44-percent greater color saturation, and an astounding 3.1-million pixels - in the same 9.7-inch space. That's four times the number of pixels in iPad and a million more than an HDTV. Those pixels are so close together, your eyes can't discern individual ones at a normal viewing distance. When you can't see the pixels, you see the whole picture. Or article. Or game. In ways you never could before.

Key selling points

• In every sense of the world
  
  
• The best display ever on a mobile device
  
  
• More power on display
  
  
• Instant on, touch and go
  
  
• Battery life spared
  
  
• Shoot 5-megapixel still images.
  
  
• Record HD video in full 1080p
  
  
• It's all in the lenses
  
  

Product features

• In every sense of the world
  Pick up the iPad and suddenly, it's clear. You're actually touching your photos, reading a book, playing the piano. Nothing comes between you and what you love. To make that hands-on experience even better, they made the fundamental elements of iPad better - the display, the camera, the wireless connection. All of which makes the third-generation iPad capable of so much more than you ever imagined.
  
  
• The best display ever on a mobile device
  Everything you do with iPad, you do through its large, beautiful display. And when the display is better, the entire iPad experience is better. The Retina display on the iPad features a 2048-by-1536 resolution, 44-percent greater color saturation, and an astounding 3.1-million pixels - in the same 9.7-inch space. That's four times the number of pixels in iPad and a million more than an HDTV. Those pixels are so close together, your eyes can't discern individual ones at a normal viewing distance. When you can't see the pixels, you see the whole picture. Or article. Or game. In ways you never could before.
  
  
• More power on display
  The Retina display on the iPad wouldn't be possible without the powerful A5X chip. It drives power to every one of the 3.1 million pixels in the display. And its quad-core graphics processing makes everything you do on iPad feel incredibly responsive. From the little things like swiping, scrolling, and pinching to the big things like editing photos in the new iPhoto, applying filters and transitions in iMovie, and, of course, playing games.
  
  
• Instant on, touch and go
  You use your iPad all the time. A few minutes here, an hour or so there. And each time you press the home button or open the smart cover, it's ready to go. Instantly. That's the work of flash storage. It's fast and reliable, so you can get to your apps and do whatever you need to do, pronto.
  
  
• Battery life spared
  The iPad features a Retina display with four times the pixels of iPad 2 and quad-core graphics. How much of an effect does that have on battery life? Almost none. You still get up to 10 hours of power to read, watch, play, write, and create whatever you want, all you want.
  
  
• Shoot 5-megapixel still images.
  The 5-megapixel iSight camera features a backside illumination sensor that captures great-looking pictures whether by sunlight or candlelight. Autofocus, tap to focus, and tap to set exposure functions mean every photo you take instantly becomes a frameworthy gem. And with built-in face detection that automatically balances focus and exposure across up to 10 faces, there's more room for more grins.
  
  
• Record HD video in full 1080p
  Sometimes life takes you by surprise. You're reading a best seller on your iPad waiting for the morning train when you spy a gifted performer on the platform. Or you're browsing the web on the couch when your dog trots by wearing your daughter's tutu. The iSight camera on the iPad lets you capture all these unpredictable, beautiful, and hilarious moments. In 1080p HD, no less. And with automatic video stabilization, your recording is free of bumps and shakes.
  
  
• It's all in the lenses
  Megapixels matter. But the quality of a photo is determined by other things, too - like the camera's optics, image signal processor, and software. The iSight camera uses advanced optics to give you the best picture possible. With an F/2.4 aperture and a five-element lens, it captures light efficiently to produce a sharper overall image. And the hybrid infrared filter - typically reserved for expensive SLR cameras - keeps out harmful IR light for more accurate, uniform colors.