Marketing description

600 Hz technology lets you view superb motion images. For even greater clarity with motion images, Panasonic uses its own unique image-analysis technology. This technology converts the motion in each scene into data. And each frame is practically displayed for a shorter length of time than in previous systems, to reduce aftereffects.
VIERA incorporates an improved panel production process and the Real Black Drive system. A pre-discharge control system, the Real Black Drive system achieves next-generation black reproduction. When you're watching movies, VIERA renders images just the way the director intended, even in scenes where it's difficult to achieve a proper balance of light and dark.
It's easy to view Full-HD images with the SD card slot. Watch and show your photos and motion images right after you take them. Simply insert an SD memory card into VIERA to display photos and Full-HD videos on the large screen. You can also enjoy special background music, slideshow frames and transition effects.
In game mode, quicker image response increases the enjoyment of video games when a game console is connected to the TV. What's more, VIERA produces the dark images in video games more clearly. This mode works with the anti-image retention function, too.
VIERA Link allows the interlinked operation of various AV devices using only the VIERA remote control, by simply connecting the devices to each other by an HDMI cable. The VIERA U30 plasma TV series includes a DVB-T2 tuner for Freeview HD providing you with a convenient, subscription free way of watching HD contents like sport, as well as your favorite soaps, dramas and documentaries in Full HD glory wherever you are in the UK.

Key selling points

• VIERA Full HD plasma TV with Freeview HD
• 600 Hz sub-field drive
• Superb contrast with native contrast 2,000,000:1
• VIERA image viewer
• Game mode
• VIERA Link
• V-audio

Product features

• Superb contrast
  VIERA incorporate an improved panel production process and the Real Black Drive system. A pre-discharge control system, the Real Black Drive system achieves black reproduction. When you're watching movies, VIERA renders images just the way the director intended, even in scenes where it's difficult to achieve a proper balance of light and dark.
• 600 Hz sub-field drive
  600 Hz technology lets you view superb motion images. For even greater clarity with motion images, Panasonic uses its own unique image-analysis technology. This technology converts the motion in each scene into data. And each frame is practically displayed for a shorter length of time than in previous systems, to reduce aftereffects.
• Wide color viewing angle
  No matter where you sit in the room, you see breathtaking images with spectacular colors. Plasma HDTVs are self-illuminating, so images look beautiful from any angle. Black areas do not fade, and colors look virtually the same from every point in the room.
• Deep color
  VIERA faithfully reproduces all the colors inherent in today's most advanced image sources, such as Blu-ray Discs and DVDs. Use an HDMI cable to connect VIERA to the playback device, and you'll enjoy the kind of rich, vibrant colors that make viewing such a pleasurable experience.
• x.v.Color
  VIERA models with x.v.Color compatibility reproduce all of the vibrant color in images recorded by wide x.v.Color gamut compatible camcorders. These rich, vivid images are a feast for the eyes.
• VIERA image viewer
  Equipped with an SD card slot, VIERA makes it easy to view Full-HD photos and motion images that you shot yourself. Simply insert the SD memory card into the slot, and you're ready to view your photos and Full-HD videos on the big screen. You can make your slide shows even more impressive by adding background music and attractive frames. With VIERA's big screen and superb image quality, family and friends will love sharing your memories.
• Game mode
  Games are much more fun when there's no lag in operation. VIERA automatically chooses settings that provide the optimal image, so you get super-fast response and no delays. Even dark scenes with delicately rendered details are beautiful and easy to see.
• VIERA Link
  VIERA Link interlinks the operation of a variety of AV devices, so you can operate them all using only the VIERA remote control. Setup is easy - simply connect the devices to each other via HDMI cables.
• Gentle on the eyes
  Eye fatigue is suppressed, so both children and adults can watch TV in comfort, even with extended viewing. In a plasma HDTV, each pixel illuminates and its brightness is adjusted for every scene. For this reason the images are not overly bright.